Very often the software available today doesn’t have enough analytics.  Software applications that do offer advanced reporting might offer some report writing features, but if they are not intuitive, the users can find learning how to use it time-consuming and confusing. Using up valuable resources or staff to learn how to write custom reports might not be the best option.  Having dependable analytics is the key to good decision making and having Custom reports makes life simpler for everyone. From key decision-makers to accounting staff and sales representatives, key analytics from custom reports can help guide day-to-day operations and give focus to future initiatives.

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