Kristal Heiry

Vice President, Marketing


As our marketing guru, Kristal ensures that we keep our communications, client outreach, and brand identity strong and on point. She brings over 15 years of business and marketing experience in the healthcare arena — and thrives in innovative environments that foster her creativity and drive. Kristal believes that collaboration and results-oriented thinking are necessary for solving complex business needs, and she’s always ready for the challenge.

Street Cred

Never content with the status quo, Kristal is a strategic marketer with a background in healthcare, financial services, and education.

  • Director of Marketing, SigmaCare
  • Founder, BeYOUnique, LLC
  • Segment Marketing Manager, Senior Living, PointClickCare
  • Marketing Director, Technology Services & Strategy, McKesson
  • Project Manager/Business Analyst Manager, UNOS

Bet You Didn’t Know

  • In my free time … I’m a ceramics artist and love to de-stress by making pottery in my studio.
  • If I could have one superpower, it would be …To stamp out evil in the world. Kindness never hurt anyone, and our world certainly needs more of it.